Abstract
Electronic trade (e-trade) in India has experienced remarkable growth due to the proliferation of internet connectivity, digital payment systems, and smartphone usage. However, several structural and operational issues continue to hinder its full potential. This review analyzes the challenges facing e-trade in India, including regulatory barriers, logistical limitations, digital literacy gaps, payment security issues, and taxation complexities. We incorporate both qualitative assessments and quantitative insights to illustrate the depth and breadth of these problems. The article also examines the policy framework and industry responses, offering a comprehensive overview for academics and stakeholders aiming to strengthen India's e-commerce infrastructure.
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